What a difference a year makes. In 2008 Forrester was the winner of the Analyst Firm of the Year award. However, since then we’ve seen a different tone to the conversation about Forrester: while praise for Forrester’s analysts continues, vendors’ [...]
AR managers need to quit whining about Forrester’s role based research. To make progress, start speaking about the success imperatives its role-based research is founded on. It’s been more than two years since Forrester started the series of focus groups [...]
Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He [...]
Tekrati founder Barbara French and Forrester’s Kevin Lucas have different views on the alignment of AR to sales. Forrester argues that even though many AR professionals say that their focus is facilitating sales, instead their goal should be whatever the [...]
The IIAR is launching the AR Café with an opportunity to meet Forrester Research Vice President and Principal Analyst, Ray Wang, on November 11th in London. The AR Café is a chance for IIAR members (only!) to meet analysts and [...]
