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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Analyst firms</title>
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	<link>http://www.analystequity.com</link>
	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>Slides: How to maximise value for money from analyst contracts</title>
		<link>http://www.analystequity.com/1954/webinar-how-to-maximise-value-for-money-from-analyst-contracts</link>
		<comments>http://www.analystequity.com/1954/webinar-how-to-maximise-value-for-money-from-analyst-contracts#comments</comments>
		<pubDate>Thu, 16 May 2013 00:10:17 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1954</guid>
		<description><![CDATA[Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The future of the analyst industry</title>
		<link>http://www.analystequity.com/2055/the-future-of-the-analyst-industry</link>
		<comments>http://www.analystequity.com/2055/the-future-of-the-analyst-industry#comments</comments>
		<pubDate>Fri, 03 May 2013 22:58:46 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2055</guid>
		<description><![CDATA[There&#8217;s nothing paradoxical about the success of the analyst companies over the last recession. The analyst firms are more needed in tough times, and they have worked hard to innovate. However, some of the firms are pushing up against the [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2055/the-future-of-the-analyst-industry/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The clash of cultures between Ovum, Informa and Datamonitor</title>
		<link>http://www.analystequity.com/2039/the-clash-of-cultures</link>
		<comments>http://www.analystequity.com/2039/the-clash-of-cultures#comments</comments>
		<pubDate>Thu, 02 May 2013 22:58:51 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2039</guid>
		<description><![CDATA[Mergers are tricky things, and the mergers of businesses based around knowledge workers are especially tricky. It&#8217;s not hard to see why. Ovum, Informa and Datamonitor each developed different cultures, each of which reflect the different goals and preferences of [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2039/the-clash-of-cultures/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Ovum survive?</title>
		<link>http://www.analystequity.com/2035/can-ovum-survive</link>
		<comments>http://www.analystequity.com/2035/can-ovum-survive#comments</comments>
		<pubDate>Wed, 01 May 2013 16:31:49 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2035</guid>
		<description><![CDATA[Ovum has some substantial strengths. As we explained yesterday, Informa&#8217;s business model means that it contains some of the most profitable businesses in any industry. Ovum has more of a global footprint and, with over 100 analysts, enough scale to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why has Ovum failed to find a buyer? Because there&#8217;s no seller</title>
		<link>http://www.analystequity.com/2027/why-has-ovum-failed-to-find-a-buyer-because-theres-no-seller</link>
		<comments>http://www.analystequity.com/2027/why-has-ovum-failed-to-find-a-buyer-because-theres-no-seller#comments</comments>
		<pubDate>Tue, 30 Apr 2013 21:09:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2027</guid>
		<description><![CDATA[Ovum has been, for several years, an organisation that always seemed to be on the edge of doing great things. With a strong brand and having attracted good staff, the firm has maintained its position in the industry. Since separating [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2027/why-has-ovum-failed-to-find-a-buyer-because-theres-no-seller/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Losing $100m today was just a blip in Informa&#8217;s success</title>
		<link>http://www.analystequity.com/2018/losing-100m-today-was-just-a-blip-in-informas-success</link>
		<comments>http://www.analystequity.com/2018/losing-100m-today-was-just-a-blip-in-informas-success#comments</comments>
		<pubDate>Mon, 29 Apr 2013 16:42:58 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2018</guid>
		<description><![CDATA[April 29, 2013 was a rare bad day for Informa. At the time of publishing, shortly before trading closed in London, the firm was 2.4% down on the day (a loss of just over $100m USD) even though the principal [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2018/losing-100m-today-was-just-a-blip-in-informas-success/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Informa eats Ovum for breakfast: Scrambled eggs, poached or egg rolls?</title>
		<link>http://www.analystequity.com/2010/informa-eats-ovum-for-breakfast-scrambled-eggs-poached-or-egg-rolls</link>
		<comments>http://www.analystequity.com/2010/informa-eats-ovum-for-breakfast-scrambled-eggs-poached-or-egg-rolls#comments</comments>
		<pubDate>Fri, 26 Apr 2013 12:19:52 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2010</guid>
		<description><![CDATA[It&#8217;s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma &#8220;with immediate effect&#8221;. The press release states that: Most recently Steve was Group Managing Director for Informa Professional, in addition to his [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2010/informa-eats-ovum-for-breakfast-scrambled-eggs-poached-or-egg-rolls/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cloud interest pushes 451 Group up to fourth-largest analyst firm</title>
		<link>http://www.analystequity.com/1982/cloud-interest-pushes-451-up-to-fourth-largest-analyst-firm</link>
		<comments>http://www.analystequity.com/1982/cloud-interest-pushes-451-up-to-fourth-largest-analyst-firm#comments</comments>
		<pubDate>Wed, 10 Apr 2013 13:41:53 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[451/Yankee]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Gartner]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1982</guid>
		<description><![CDATA[The 451 Group stepped up to a new level in Europe this week with its HCTS Europe conference, attended by around 380 people at the upscale Landmark in central London. 451 Research is known for its focus on emergent and [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1982/cloud-interest-pushes-451-up-to-fourth-largest-analyst-firm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How analyst relations beat back influencer relations</title>
		<link>http://www.analystequity.com/1976/how-analyst-relations-beat-back-influenc</link>
		<comments>http://www.analystequity.com/1976/how-analyst-relations-beat-back-influenc#comments</comments>
		<pubDate>Wed, 20 Mar 2013 18:34:17 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Gartner]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1976</guid>
		<description><![CDATA[The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we&#8217;ve seen the influencer and impact of analysts grow year after year. Even viewed in the simplest terms, like how often the phrase [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1976/how-analyst-relations-beat-back-influenc/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Exposed! You named the most, and least, independent analyst firms</title>
		<link>http://www.analystequity.com/1907/exposed-you-named-the-most-and-least-independent-analyst-firms</link>
		<comments>http://www.analystequity.com/1907/exposed-you-named-the-most-and-least-independent-analyst-firms#comments</comments>
		<pubDate>Tue, 29 Jan 2013 16:23:12 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1907</guid>
		<description><![CDATA[Users of analyst research have really different perceptions of how independent some analyst firms are. People seem to be fairly certain that Aberdeen Group is less independent than Ovum, but there very mixed opinions about Gartner. On the right is one of [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1907/exposed-you-named-the-most-and-least-independent-analyst-firms/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Survey: which analyst firms are moving up (or down)?</title>
		<link>http://www.analystequity.com/1886/you-told-us-which-analysts-influencer-buyers-the-media</link>
		<comments>http://www.analystequity.com/1886/you-told-us-which-analysts-influencer-buyers-the-media#comments</comments>
		<pubDate>Thu, 17 Jan 2013 15:57:13 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1886</guid>
		<description><![CDATA[Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum. But who are four after that, and the four after that? To start you off, here&#8217;s one of the charts from [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1886/you-told-us-which-analysts-influencer-buyers-the-media/feed</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Yankee Group saved by 451 acquisition</title>
		<link>http://www.analystequity.com/1853/yankee-group-saved-by-451-acquisition</link>
		<comments>http://www.analystequity.com/1853/yankee-group-saved-by-451-acquisition#comments</comments>
		<pubDate>Thu, 03 Jan 2013 21:56:48 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[451/Yankee]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1853</guid>
		<description><![CDATA[The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry&#8217;s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006. Today, after four [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1853/yankee-group-saved-by-451-acquisition/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why are firms like HfS, PAC and 451 rising in influence?</title>
		<link>http://www.analystequity.com/1834/analyst_value_survey</link>
		<comments>http://www.analystequity.com/1834/analyst_value_survey#comments</comments>
		<pubDate>Sun, 16 Dec 2012 12:20:28 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1834</guid>
		<description><![CDATA[According to a record number of participants who took this year’s analyst value survey the firms that have become more influential this year are Gartner, Ovum, Forrester, HfS Research, Pierre Audoin Consultants, IDC and Frost and Sullivan. Amongst other questions, [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1834/analyst_value_survey/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A disruption in the force: Users win from Forrester’s Playbook, but will AR?</title>
		<link>http://www.analystequity.com/1736/a-disruption-in-the-force-users-win-from-forresters-playbook-but-will-ar</link>
		<comments>http://www.analystequity.com/1736/a-disruption-in-the-force-users-win-from-forresters-playbook-but-will-ar#comments</comments>
		<pubDate>Sun, 30 Sep 2012 06:25:31 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Forrester]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1736</guid>
		<description><![CDATA[If the new TechHeads survey of CIOs is correct, Forrester’s new ‘Playbook’ research framework is set for success. When July’s TechHeads survey asked 250 CIOs about how they want to consume analysis, the answers was clear: in short, free-standing chunks. [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1736/a-disruption-in-the-force-users-win-from-forresters-playbook-but-will-ar/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Despite it all, Ovum is still a tier one analyst firm in Europe</title>
		<link>http://www.analystequity.com/1699/despite-it-all-ovum-is-still-a-tier-one-analyst-firm-in-europe</link>
		<comments>http://www.analystequity.com/1699/despite-it-all-ovum-is-still-a-tier-one-analyst-firm-in-europe#comments</comments>
		<pubDate>Sun, 01 Jul 2012 18:40:12 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1699</guid>
		<description><![CDATA[Ovum, which has been the leading European-headquartered analyst firm for around twenty years, has been going through a lot of change. That seems to be confusing both the vendor community and analyst relations professionals, who grilled the firm’s management recently. [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1699/despite-it-all-ovum-is-still-a-tier-one-analyst-firm-in-europe/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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