Analyst Equity
Which analyst firms really drive sales?
Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales. Very often, we see that ten or fewer analysts at firms like Gartner, Forrester and the Datamonitor/Ovum group will hold 70% or 80% of the influence on sales.
However, there’s ‘long […]
At the crossroads: Opportunities for AR
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future.
“As influence becomes more important and traditional stakeholder models become less focussed, AR can show […]
At the crossroads: AR must help close the loop
The chart below illustrates the very uneven recovery from 2008’s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth in the proportion of vacancies asking for analyst relations skills, currently up 4%. ‘Along the corridor’, in public relations and investor relations, there was a […]
17Aug2010 | Editorial | 2 comments | ContinuedSocial Media for Analyst Relations
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!
12Aug2010 | Editorial | 0 comments | ContinuedAndrew Parker has died
Andrew Parker, Forrester vice president and lead IT services & sourcing analyst in EMEA, passed away last Sunday after losing his battle with cancer.
Many of Lighthouse’s clients have worked with Andrew for several years, and we found him a warm and generous man as well as an insightful analyst.
Forrester’s Chistine Ferrusi has written a memorial […]
July’s webinar shows how to gain from four major changes in analyst relations
Lighthouse’s analyst attitude surveys give us a deeply insight into the mood in the analyst community. Looking over our recent interviews, we have seen four trends developing in the first half of the year, which produce major challenges for AR managers. In our webinar on July 15, we’ll discuss these four major changes - and […]
23Jun2010 | Editorial | 0 comments | ContinuedGuest post: How analyst relations can evaluate social media
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts:
1. Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks coming […]
27May2010 | Editorial | 0 comments | ContinuedWhat analyst relations should have learnt from the last decade
In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over […]
24May2010 | Editorial | 0 comments | ContinuedWebinar: Four steps for measuring the impact of social media outreach
Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In a webinar on May 20, you’ll learn what the weaknesses are in social media measurement - and how to fix it.
The growth of social media requires the need for evaluation to expand its reach and complexity. […]
Heath Weber’s primer on Industry Analyst Relations
Heath Weber wrote this primer to sum up more than three years work leading Worldcom’s internal and external industry analyst relations program from 1999 to 2002. It prompted one of the first articles on Analyst Equity and, because we were disappointed to see that it’s now offline, we thought we’d republish it here.
“The strongest […]
May webinar: Influencing analysts’ growing market for consulting
Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect a important shifting value curve in the analyst industry, with important implications for analyst relations managers. In our ‘Advisor Spotlight’ webinar on Thursday May 6, we’ll explain what’s happening, how to anticipate the changes, and what to do […]
9Apr2010 | Editorial | 0 comments | ContinuedWhen analysts don’t take international markets seriously…
If the analysts following your firm don’t take your international markets seriously, then there are three tactics to correct the situation: work out whether they take any international markets seriously, pinpoint and address the weaknesses of your international strategy, and focus more on analysts who do understand international markets.
Here’s an example: One US-headquartered systems and […]
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
Excellent wise and solid advice as ever Duncan 
Hi Arpit,
The top analyst firm is certainly Gartner [www.gartner.com]. Email us if you have any other questions.
Duncan. 
