Datamonitor’s decision to integrate Butler, Ovum and the Datamonitor Technology business is looking like the major strategic move by one of the analyst firms this year. The integration has not been perfect, and Ovum doesn’t threaten Gartner or Forrester’s leadership. [...]
Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious contribution to improving the professional standing of analyst relations professionals. [...]
The annual Gartner Symposium/ITxpo has a rather different air about it this year: numbers are down (I hear there are around 5,000 people although it always feels smaller to me than the stated numbers), heads are down and the dress [...]
By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a [...]
Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And as budgets come under pressure, it’s harder to maintain measurement [...]
Last week’s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). [...]
Since our December survey we’ve seen increasing numbers of AR teams trying to move away from tracking their own efforts and trying to see how they are moving relative to their competitors. In the recession mood which still influences many [...]
What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if [...]
AR managers need to quit whining about Forrester’s role based research. To make progress, start speaking about the success imperatives its role-based research is founded on. It’s been more than two years since Forrester started the series of focus groups [...]
In one scene of ‘What Women Want‘, a recovering chauvinist advises a colleague about her relationship: “I mean, you’re either interesting or you’re not. Ask him to decide.” The same dilemma, and same guidance, faces managers who invite analysts to [...]
