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I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
Excellent wise and solid advice as ever Duncan 
Hi Arpit,
The top analyst firm is certainly Gartner [www.gartner.com]. Email us if you have any other questions.
Duncan. 
