Lighthouse’s action research methodology, IDEAL, gives clients a unique experience that connects strategic insight to tactical optimization.
Although most clients’ work with Lighthouse is confidential, a number of companies have agreed to share their experiences.
- Training. One of the world’s two largest technology companies engaged Lighthouse to develop its spokespeople and AR managers.
- Targeting. Cable & Wireless asked Lighthouse Analyst Relations to name the most influential industry analysts.
- Consultancy. McAfee and Lighthouse Analyst Relations delivered exceptional Analyst Relations across Europe.
- Strategy. Unisys and Lighthouse Analyst Relations used Analyst Impact Modelling to develop a strategic AR program.
Hi Nancy, in our opinion it's not effective to tier entire firms. We tier individual analysts. The most important analyst ...
Interesting post-of course it depends what industry and geography you are targeting. Do you really consider Datamonitor/Ovum in the ...
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
