The 451 Group stepped up to a new level in Europe this week with its HCTS Europe conference, attended by around 380 people at the upscale Landmark in central London. 451 Research is known for its focus on emergent and [...]
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world's largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are [...]
The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006. Today, after four [...]
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst [...]
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled [...]
Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee’s specific challenges, which Laura surveyed well: it was developed as [...]
Three Yankee Group vice-presidents and two independent European analysts are the first members of the firm’s affiliate network. As Lighthouse clients heard in July, the firm’s restructuring produced numerous rumours, including the departure of SVP Zeus Kerravala and VPs Jennifer [...]
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid [...]
Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect a important shifting value curve in the analyst industry, with important implications for analyst relations managers. Communications managers need to know what’s happening, [...]
Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions – and get answers – from CEO Emily Green and Research Senior VP Zeus Kerravala. The event is [...]
