Yankee and Current Analysis get rolled up

Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated into 451 Research. When 451 Group bought Yankee last year, we said the brand wasn’t worth saving and should be fully integrated into the 451 brand. 451 Group has announced exactly that, Read more about Yankee and Current Analysis get rolled up[…]

Yankee Group saved by 451 acquisition

The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006. Today, after four successive years of contraction, it is a shadow of its former self. According to Yankee’s Read more about Yankee Group saved by 451 acquisition[…]

Should other analysts copy Yankee’s affiliate network?

Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee’s specific challenges, which Laura surveyed well: it was developed as a mechanism for continuing to benefit from senior Yankee staff (initially four and now three) Read more about Should other analysts copy Yankee’s affiliate network?[…]

Yankee Group launches affiliate network

Three Yankee Group vice-presidents and two independent European analysts are the first members of the firm’s affiliate network. As Lighthouse clients heard in July, the firm’s restructuring produced numerous rumours, including the departure of SVP Zeus Kerravala and VPs Jennifer Pigg and Susan McNeice. Those three have been announced as the firm’s first US affiliates, Read more about Yankee Group launches affiliate network[…]

What’s happening at Yankee Group?

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at Read more about What’s happening at Yankee Group?[…]

Yankee’s free webinar will announce Scorecard reports

Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions – and get answers – from CEO Emily Green and Research Senior VP Zeus Kerravala. The event is aimed at AR people and at marketing, and product- and strategy-development managers. Participants should expect Read more about Yankee’s free webinar will announce Scorecard reports[…]

Yankee Group’s AR Q&A is worth emulating

Yankee Group deserves praise for posting the slides and audio from its regular open Q&A session for analyst relations professionals. As we discussed back in October, the firm has faced a challenging year. In the Q&A discussion, CEO Emily Green outlined the firm’s research priorities and influence. Sadly, the description of influence focused on the Read more about Yankee Group’s AR Q&A is worth emulating[…]

Yankee layoffs: AR managers must read the writing on the wall

Many analyst relations professionals have misunderstood the implications of last week’s lay-offs at Yankee Group. Yankee Group has ended coverage of a number of technologies (generally more mature ones), and laid off analysts covering areas with less customer demand, in order to build research strength in its core field of ubiquitous connectivity. The scale of Read more about Yankee layoffs: AR managers must read the writing on the wall[…]

AR managers rate Forrester, IDC, Ovum and Yankee as risers

I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. I don’t know the criteria for which firms are, or are not listed, but the main firms are Read more about AR managers rate Forrester, IDC, Ovum and Yankee as risers[…]