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	<title>Analyst Equity - Lighthouse's action research blog</title>
	<link>http://www.analystequity.com</link>
	<description>Analyst Equity - Lighthouse's action research blog</description>
	<pubDate>Tue, 20 Jul 2010 09:43:12 +0000</pubDate>
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		<title>Making the most of endorsements</title>
		<link>http://www.analystequity.com/?p=1339</link>
		<comments>http://www.analystequity.com/?p=1339#comments</comments>
		<pubDate>Tue, 20 Jul 2010 09:42:35 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Influencer Relations]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1339</guid>
		<description><![CDATA[Imagine the conversation: &#8220;Great news! The CEO of our biggest client has agreed to give us an endorsement. What do we do next?&#8221;.
Most companies are familiar with making the most of case studies. They step through the problem, the implimentation and the results. Case studies are powerful pieces of promotions writing, typically much shorter than [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1339</wfw:commentRss>
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		<item>
		<title>Andrew Parker has died</title>
		<link>http://www.analystequity.com/?p=1338</link>
		<comments>http://www.analystequity.com/?p=1338#comments</comments>
		<pubDate>Tue, 13 Jul 2010 09:53:08 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Forrester]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1338</guid>
		<description><![CDATA[Andrew Parker, Forrester vice president and lead IT services &#38; sourcing analyst in EMEA, passed away last Sunday after losing his battle with cancer.
Many of Lighthouse&#8217;s clients have worked with Andrew for several years, and we found him a warm and generous man as well as an insightful analyst.
Forrester&#8217;s Chistine Ferrusi has written a memorial [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1338</wfw:commentRss>
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		<item>
		<title>July&#8217;s webinar shows how to gain from four major changes in analyst relations</title>
		<link>http://www.analystequity.com/?p=1336</link>
		<comments>http://www.analystequity.com/?p=1336#comments</comments>
		<pubDate>Wed, 23 Jun 2010 12:54:25 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst relations]]></category>

		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1336</guid>
		<description><![CDATA[ Lighthouse&#8217;s analyst attitude surveys give us a deeply insight into the mood in the analyst community. Looking over our recent interviews, we have seen four trends developing in the first half of the year, which produce major challenges for AR managers. In our webinar on July 15, we&#8217;ll discuss these four major changes - and [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1336</wfw:commentRss>
		</item>
		<item>
		<title>Guest post: How analyst relations can evaluate social media</title>
		<link>http://www.analystequity.com/?p=1335</link>
		<comments>http://www.analystequity.com/?p=1335#comments</comments>
		<pubDate>Thu, 27 May 2010 11:57:07 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[AR 2.0]]></category>

		<category><![CDATA[Measurement]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1335</guid>
		<description><![CDATA[Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts:

1.    Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What&#8217;s the volume of hits and clicks coming [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1335</wfw:commentRss>
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		<item>
		<title>What analyst relations should have learnt from the last decade</title>
		<link>http://www.analystequity.com/?p=1334</link>
		<comments>http://www.analystequity.com/?p=1334#comments</comments>
		<pubDate>Mon, 24 May 2010 15:01:21 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst relations]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1334</guid>
		<description><![CDATA[In June&#8217;s Lighthouse webinar, Lighthouse&#8217;s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world&#8217;s top technology and telecom brands over [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1334</wfw:commentRss>
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		<item>
		<title>Webinar: Four steps for measuring the impact of social media outreach</title>
		<link>http://www.analystequity.com/?p=1333</link>
		<comments>http://www.analystequity.com/?p=1333#comments</comments>
		<pubDate>Mon, 10 May 2010 11:51:12 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[AR 2.0]]></category>

		<category><![CDATA[Analyst relations]]></category>

		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1333</guid>
		<description><![CDATA[Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In a webinar on May 20, you&#8217;ll learn what the weaknesses are in social media measurement - and how to fix it.
The growth of social media requires the need for evaluation to expand its reach and complexity. [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1333</wfw:commentRss>
		</item>
		<item>
		<title>Heath Weber&#8217;s primer on Industry Analyst Relations</title>
		<link>http://www.analystequity.com/?p=1332</link>
		<comments>http://www.analystequity.com/?p=1332#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:33:20 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[AR fundamentals]]></category>

		<category><![CDATA[Analyst relations]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1332</guid>
		<description><![CDATA[Heath Weber wrote this primer to sum up more than three years work leading Worldcom&#8217;s internal and external industry analyst relations program from 1999 to 2002. It prompted one of the first articles on Analyst Equity and, because we were disappointed to see that it&#8217;s now offline, we thought we&#8217;d republish it here. 
“The strongest [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1332</wfw:commentRss>
		</item>
		<item>
		<title>May webinar: Influencing analysts&#8217; growing market for consulting</title>
		<link>http://www.analystequity.com/?p=1331</link>
		<comments>http://www.analystequity.com/?p=1331#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:20:16 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst industry]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1331</guid>
		<description><![CDATA[Springboard&#8217;s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect a important shifting value curve in the analyst industry, with important implications for analyst relations managers. In our &#8216;Advisor Spotlight&#8217; webinar on Thursday May 6, we&#8217;ll explain what&#8217;s happening, how to anticipate the changes, and what to do [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1331</wfw:commentRss>
		</item>
		<item>
		<title>When analysts don&#8217;t take international markets seriously&#8230;</title>
		<link>http://www.analystequity.com/?p=1330</link>
		<comments>http://www.analystequity.com/?p=1330#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:07:42 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst relations]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1330</guid>
		<description><![CDATA[If the analysts following your firm don&#8217;t take your international markets seriously, then there are three tactics to correct the situation: work out whether they take any international markets seriously, pinpoint and address the weaknesses of your international strategy, and focus more on analysts who do understand international markets.
Here&#8217;s an example: One US-headquartered systems and [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1330</wfw:commentRss>
		</item>
		<item>
		<title>Is sustainable business selfish or altruistic?</title>
		<link>http://www.analystequity.com/?p=1329</link>
		<comments>http://www.analystequity.com/?p=1329#comments</comments>
		<pubDate>Sun, 14 Mar 2010 17:33:47 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Ethics &amp; crises]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1329</guid>
		<description><![CDATA[Providers of &#8216;Green&#8217; solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but risk being disoriented by &#8216;Triple Bottom Line&#8217; approaches that aim to shift the moral framework of business people. That&#8217;s the unwelcome conclusion I&#8217;ve come to after a conference for MBA graduates [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1329</wfw:commentRss>
		</item>
		<item>
		<title>Springboard buys Hydrasight to exploit Gartner’s relative weakness in emerging markets</title>
		<link>http://www.analystequity.com/?p=1327</link>
		<comments>http://www.analystequity.com/?p=1327#comments</comments>
		<pubDate>Thu, 04 Mar 2010 09:07:26 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Asia-Pacific]]></category>

		<category><![CDATA[Boutiques]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1327</guid>
		<description><![CDATA[Springboard Research, the Singapore-headquartered firm which has continued to grow through the last year, has bought Hydrasight, an upmarket analyst and consulting organisation based in Australia. Springboard&#8217;s allowed AnalystEquity to break its embargo and speak about it in advance of the formal announcement tomorrow (online here).
The two firms fit will together, with little redundancy between [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1327</wfw:commentRss>
		</item>
		<item>
		<title>How can we stop the decline of analyst relations?</title>
		<link>http://www.analystequity.com/?p=1326</link>
		<comments>http://www.analystequity.com/?p=1326#comments</comments>
		<pubDate>Fri, 26 Feb 2010 15:20:46 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst Attitude]]></category>

		<category><![CDATA[Analyst relations]]></category>

		<category><![CDATA[Cultures]]></category>

		<category><![CDATA[Measurement]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1326</guid>
		<description><![CDATA[There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year&#8217;s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1326</wfw:commentRss>
		</item>
		<item>
		<title>NDAs mislead, slow, weaken and pressure analyst relationships</title>
		<link>http://www.analystequity.com/?p=1325</link>
		<comments>http://www.analystequity.com/?p=1325#comments</comments>
		<pubDate>Wed, 24 Feb 2010 00:01:24 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst relations]]></category>

		<category><![CDATA[Briefings]]></category>

		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1325</guid>
		<description><![CDATA[Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour of the [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1325</wfw:commentRss>
		</item>
		<item>
		<title>Recording: How analysts can gain market share</title>
		<link>http://www.analystequity.com/?p=1324</link>
		<comments>http://www.analystequity.com/?p=1324#comments</comments>
		<pubDate>Wed, 17 Feb 2010 12:54:24 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst firms]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1324</guid>
		<description><![CDATA[In our recent post on how analysts can make use of crowdsourcing, we mentioned a few discussions that touched on the topic including the Outsell webcast on &#8220;Information Industry Outlook 2010: Capturing Attention and Market Share”. CEO Anthea Stratigos and eight Outsell analysts  presented their key predictions for 2010 along with recommended actions for [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1324</wfw:commentRss>
		</item>
		<item>
		<title>Two meetings with Efrem Mallach in London</title>
		<link>http://www.analystequity.com/?p=1323</link>
		<comments>http://www.analystequity.com/?p=1323#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:46:53 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1323</guid>
		<description><![CDATA[There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the  longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of &#8216;Win them Over&#8217;the first book on analyst- and  consultant-relations programmes.

The Institute of Industry Analyst Relations invited Efrem to its [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1323</wfw:commentRss>
		</item>
		<item>
		<title>Now online: webinar on getting more value from analysts&#8217; insight</title>
		<link>http://www.analystequity.com/?p=1322</link>
		<comments>http://www.analystequity.com/?p=1322#comments</comments>
		<pubDate>Tue, 09 Feb 2010 13:57:57 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1322</guid>
		<description><![CDATA[How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse&#8217;s Duncan Chapple and Tony Law from Information Span discuss how firms can most effectively invest their time to insure that they are buying the right way.
Law is an experienced buyer of analysts [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1322</wfw:commentRss>
		</item>
		<item>
		<title>Crowdsourcing influence: how can you leverage it?</title>
		<link>http://www.analystequity.com/?p=1321</link>
		<comments>http://www.analystequity.com/?p=1321#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:04:18 +0000</pubDate>
		<dc:creator>Editorial</dc:creator>
		
		<category><![CDATA[Analyst firms]]></category>

		<category><![CDATA[Influencer Relations]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1321</guid>
		<description><![CDATA[High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and in that way drive down costs and drive up quality.
I&#8217;ve found myself in three discussions on this theme over the last week: at at number [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/?feed=rss2&amp;p=1321</wfw:commentRss>
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