Comments on: Analysts vs. Bloggers: the discussion develops http://www.analystequity.com/862/analysts-vs-bloggers-the-discussion-develops Analyst relations and influencer relations services, including measurement and training Tue, 17 Jan 2012 18:41:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Analysts as bloggers: three sides to a triangle : Analyst Equity - Lighthouse’s action research blog http://www.analystequity.com/862/analysts-vs-bloggers-the-discussion-develops#comment-1237 Analysts as bloggers: three sides to a triangle : Analyst Equity - Lighthouse’s action research blog Thu, 26 Mar 2009 09:45:58 +0000 http://www.lighthousen.com/?p=862#comment-1237 [...] Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both what’s on people’s mind and also the blind spots that are not coming up in the discussion, some of which we have touched on here and here. [...] [...] Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both what’s on people’s mind and also the blind spots that are not coming up in the discussion, some of which we have touched on here and here. [...]

]]> By: Sandy Kemsley http://www.analystequity.com/862/analysts-vs-bloggers-the-discussion-develops#comment-180 Sandy Kemsley Thu, 06 Mar 2008 15:33:00 +0000 http://www.lighthousen.com/?p=862#comment-180 Duncan, I enjoyed your original post about bloggers versus analysts, and the discussion that ensued in the comments. As an independent analyst who also has a consulting practice with end-customer organizations, my reasons for blogging are similar to Dean Bubley (who commented on your original post): it creates a wider audience for my opinions and therefore drives business; it provides a platform for getting opinions and research out earlier than a more formal white paper process; I enjoy writing as a part of the creative process; and it helps to strengthen my professional network with those with similar interests, wherever they might be.<br/><br/>Although I know that a lot of vendors read my blog, the audience that I'm targetting is really end-user organizations. I do a lot of "reporting" type blogging from conferences, as well as some number of product reviews. Although I do cover some of my "declarative living" topics on my blog, I leave most of those for other channels, since my blog is intended to be part of my business marketing exposure to the world, and needs to be managed appropriately. Duncan, I enjoyed your original post about bloggers versus analysts, and the discussion that ensued in the comments. As an independent analyst who also has a consulting practice with end-customer organizations, my reasons for blogging are similar to Dean Bubley (who commented on your original post): it creates a wider audience for my opinions and therefore drives business; it provides a platform for getting opinions and research out earlier than a more formal white paper process; I enjoy writing as a part of the creative process; and it helps to strengthen my professional network with those with similar interests, wherever they might be.

Although I know that a lot of vendors read my blog, the audience that I’m targetting is really end-user organizations. I do a lot of “reporting” type blogging from conferences, as well as some number of product reviews. Although I do cover some of my “declarative living” topics on my blog, I leave most of those for other channels, since my blog is intended to be part of my business marketing exposure to the world, and needs to be managed appropriately.

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