The 20 top topics for AR managers

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Over the last few months we’ve been surveying AR managers to see what they think are the top issues they want us to discuss at the AR Forum. The results were recently published on the AR Forum’s LinkedIn group, and here they are: below are the top 20 topics, listed alphabetically, out of the 50-plus ideas that folks suggested for the AR Forum. The survey reflects the opinions of 35 senior AR professionals who completed the survey between June 20 and August 2nd this year. The survey had a 97% completion rate.

  • “Selling” and leveraging AR within your company
  • 2013 Analyst Value Survey results: what’s the analyst landscape?
  • Analyst impact in growth markets
  • AR measurement and scorecards
  • Career progress: how to expand your role, and your salary
  • How are analyst /analyst relations being affected by consumerization of IT
  • How to build an AR program on a tight budget
  • How to get more value out of your analyst /research spending
  • How to prioritize and tier your analysts
  • How to track/monitor analyst coverage efficiently?
  • Managing upwards: how to deal with executives
  • Operation Metrics for AR Reporting
  • Sales enablement
  • Social Media and analyst relations?
  • The big issues in AR
  • The web of influencers: where do analysts fit?
  • Turning AR into a profit centre
  • What’s happening with the analyst firms?
  • Trends in (European) AR?
  • How can the AR community as a collective counter the weight and power of Gartner?

Are there any missing? What we should consider for next year? Let is know at the AR Forum’s LinkedIn group, or comment below.

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