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Current Analysis caught in the spotlight

Over the last few years Current Analysis has gained increasing profile with telecom operators and vendors. The firm’s attractive and digestible research has won it many tens of thousands of users across its client organisations. As we first discussed in 2005, its immediate reaction to industry events has given it an almost unique space in […]

Duncan Chapple | May 7th, 2008 | Continued

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‘Influencer relations’ must not throw out the baby with the bathwater

The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences, such as industry analysts and the media. In particular, its would be quite mistaken to think that because ‘influencers’ are influential, that analysts and journalists are not. Sadly, that seems to […]

Duncan Chapple | May 2nd, 2008 | Continued

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Lisbon seminar helps AR managers build AR momentum

Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June: in Lisbon on Monday June 9 […]

Blog | April 28th, 2008 | Continued

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Mallach at May 28 & 29 Singapore seminars

Lighthouse’s annual training courses in Singapore is attended by AR specialists from all over the Asia/Pacific region. Efrem Mallach leads the seminar in the last week of May each year: contact us to find out more.
Leading AR experts will teach our courses, on influencing analysts on the 28th and our master class on the 29th: […]

Blog | April 8th, 2008 | Continued

About Lighthouse

Firms selling high-value software, services or hardware are recognising the increasing impact of industry analysts on their customers. Firms like Cable & Wireless, McAfee, Hitachi and Unisys value Lighthouse Analyst Relations because it is the only global industry analyst relations consultancy, with experts in the US, Europe and the Asia-Pacific region. Our dedicated AR team […]

Analyst Equity - new on our blog

Credo 5: AR should put analysts’ needs before firm structure

We’re now half-way through our Credo series, which outlines ten principles we seek to convince AR managers to share. Our fifth credo is the notion that analyst relations teams should be organized around the information needs of industry analysts, rather than being driven by firm structures.
The first four principles discuss various forms of the alignment […]

9May2008 | Duncan Chapple | 0 comments | Continued

Verisign leaps up in the Lighthouse Services Index

Verisign is the most prominent gainer of analyst focus this month as it has jumped up 9 positions and is now ranked 17th. The firm has been recognized as the “Best Security Company of the Year“. However, apparently the biggest boost to its ranking has come from a series of research by Gartner on the […]

6May2008 | Waqas Ahmed | 0 comments | Continued

Start-ups need to evaluate analysts carefully

In a meeting today, with a US start-up looking to win clients in Europe’s financial sector, I went over a number of the factors that new firms need to consider about industry analysts. There’s some strong general guidance on this topic, which outlines some of the mistaken grounds for cautious engagement with the analyst […]

5May2008 | Duncan Chapple | 0 comments | Continued

Masterclass explores technology forecasting

Industry analysts, and those who want to understand them, should know about the annual Foresight course at PREST (Policy Research in Engineering, Science and Technology), part of Manchester Business School. Foresight stresses the scanning, scenario development and evaluation needed in forecasting technology.
Lighthouse is keen to develop understanding of methodology on both sides of the analyst […]

1May2008 | Blog | 0 comments | Continued

Our APac partners need an associate director

It’s a year since Lighthouse announced its partnership with EASTWEST PR. Lighthouse’s clients and other tech firms have been extending in Asia, and they need support for both AR and other marketing support services. EASTWEST PR now has a vacancy for an associate director - and that’s a great role at one of the region’s […]

28Apr2008 | Blog | 0 comments | Continued