feature photo

AR evaluation’s growing focus on competitors and outcomes

Since our December survey we’ve seen increasing numbers of AR teams trying to move away from tracking their own efforts and trying to see how they are moving relative to their competitors. In the recession mood which still influences many buyers, analysts continue to play a market-shaping role. Clients, not technologies, are increasingly at the […]

Duncan Chapple | June 29th, 2009 | Continued

feature photo

Four steps to successful spoken word audits

“You can’t manage what you can’t measure,” so corporate management always wants to measure analyst relations. It’s easy to count briefings and such, but that misses the point. One should measure results, not effort. The result you want, of course, is a shift in your favor (or favour, for the Brits reading this) in analyst […]

Efrem Mallach | June 3rd, 2009 | Continued

feature photo

Forrester’s IT Forum will be a test of client satisfaction

What a difference a year makes. In 2008 Forrester was the winner of the Analyst Firm of the Year award. However, since then we’ve seen a different tone to the conversation about Forrester: while praise for Forrester’s analysts continues, vendors’ dissatisfaction with the firm seems to be rising, especially in Europe.

Editorial | May 30th, 2009 | Continued

feature photo

Go with the grain: Why AR needs to fit Forrester’s imperatives

AR managers need to quit whining about Forrester’s role based research. To make progress, start speaking about the success imperatives its role-based research is founded on. It’s been more than two years since Forrester started the series of focus groups that identified the success imperatives. They gathered together people in each of the roles that […]

Duncan Chapple | May 13th, 2009 | Continued

feature photo

You’re either interesting or you’re not: Don’t pay analysts for briefings

In one scene of ‘What Women Want‘, a recovering chauvinist advises a colleague about her relationship: “I mean, you’re either interesting or you’re not. Ask him to decide.” The same dilemma, and same guidance, faces managers who invite analysts to briefing events and get invoices in return. AR professionals need to push back against firms […]

Duncan Chapple | May 4th, 2009 | Continued

About Lighthouse

For over ten years Lighthouse has been helping the world’s leading technology product and services providers to build brand equity and increase sales through increasing the effectiveness of their analyst relations activities. Our action research method, IDEAL, is based on ten years of measurable, international success during which we have become the only AR consultancy […]

Analyst Equity - new on our blog

post thumbnail

Siemens Communications jumps up in the Lighthouse Telecoms Index

The biggest gainer this month is Siemens Communications(not shown in the image on right) which has jumped up a massive 29 positions this month. The firm, which was converted into a a joint venture of Siemens and the Gores Group last year, has recently announced new wireless products with Enterasys(another Gores Group company) and is […]

30Jun2009 | Waqas Ahmed | 0 comments | Continued
post thumbnail

Canalys Voice launch reflects analysts’ turn back to direct marketing

Canalys, the UK-headquartered specialist in channels to market, is following a number of other analyst firms in launching newsletters and other tools that allow direct marketing of reports and events. The Canalys Voice drives readers towards buying its research, and it cannot be accidental that the newsletter comes from Rita Chaher, who runs the firm’s […]

30Jun2009 | Editorial | 0 comments | Continued
post thumbnail

Red Hat moves up in the Lighthouse Software Index

The most high profile gainer this month is Red Hat which is up 3 positions and is ranked 11th this month. The firm’s enterprise linux has been recognized as one of the most innovative product by Network Products Guide. Moreover, its challenge to Microsoft is a sign of its growing confidence in its products and […]

29Jun2009 | Waqas Ahmed | 0 comments | Continued
post thumbnail

Avoidance, bias and insularity are top challenges with AR measurement

What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if they are all mistakes - let alone the most serious mistakes.
To pick up on just […]

23Jun2009 | Duncan Chapple | 2 comments | Continued
post thumbnail

Dell edges out Intel, as Panasonic zooms up Lighthouse Systems Index

The most high profile gainer this month is Dell which edged out Intel to claim the number 2 post in this month’s edition of the Lighthouse Systems Index. the firm has been ranked number one in the Corporate Sustainability Index (CSI) which measures the environmental initiatives of 40 companies in the IT and Telecoms sector. […]

16Jun2009 | Waqas Ahmed | 0 comments | Continued
post thumbnail

Unisys & Convergys gain in the Lighthouse Services Index

The high profile gainer this month is Unisys which has moved up 2 positions to the 5th spot. The firm has announced a new outsourcing agreement with Hertz as well as a new offering to help reduce support costs for its clients. The biggest gain is in the score of NextiraOne which has moved up […]

8Jun2009 | Waqas Ahmed | 0 comments | Continued
post thumbnail

Accenture, Cognizant & Atos rise in Lighthouse’s Outsourcing Index

The most high profile gainer in this edition of the Lighthouse Outsourcing Index is Accenture which has moved up 2 positions and is now ranked 3rd. Considered to be one of the top vendor for application outsourcing the firm has also come under the spotlight as analysts try to determine the impact of recession on […]

4Jun2009 | Waqas Ahmed | 0 comments | Continued
post thumbnail

Content Marketing: Thought Leadership in a Web 2.0 World

We’re recommending that readers register for an upcoming web seminar presented by Velocity Partners (the firm of Lighthouse board member Stan Woods) with B2B Marketing Magazine. It’s on Wednesday, 3rd June 2009 at 3:30pm London time. Stan writes that the webinar “takes you on a rather fast-paced tour of the single most important discipline […]

2Jun2009 | Lighthouse | 1 comment | Continued
post thumbnail

Verizon moves up in the Lighthouse Telecoms Index

The highest profile gainer this month is Verizon which moved up 2 positions to the 4th spot. Analyst focus on the Verizon selling off most of its business in the rural areas to Frontier Communications has helped it make this move up inthe index this month. T-Mobile is also one of the most prominent gainers […]

31May2009 | Waqas Ahmed | 0 comments | Continued