Current Analysis caught in the spotlight
Over the last few years Current Analysis has gained increasing profile with telecom operators and vendors. The firm’s attractive and digestible research has won it many tens of thousands of users across its client organisations. As we first discussed in 2005, its immediate reaction to industry events has given it an almost unique space in […]
Duncan Chapple | May 7th, 2008 | Continued
‘Influencer relations’ must not throw out the baby with the bathwater
The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences, such as industry analysts and the media. In particular, its would be quite mistaken to think that because ‘influencers’ are influential, that analysts and journalists are not. Sadly, that seems to […]
Duncan Chapple | May 2nd, 2008 | Continued
Lisbon seminar helps AR managers build AR momentum
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June: in Lisbon on Monday June 9 […]
Mallach at May 28 & 29 Singapore seminars
Lighthouse’s annual training courses in Singapore is attended by AR specialists from all over the Asia/Pacific region. Efrem Mallach leads the seminar in the last week of May each year: contact us to find out more.
Leading AR experts will teach our courses, on influencing analysts on the 28th and our master class on the 29th: […]
About Lighthouse
Firms selling high-value software, services or hardware are recognising the increasing impact of industry analysts on their customers. Firms like Cable & Wireless, McAfee, Hitachi and Unisys value Lighthouse Analyst Relations because it is the only global industry analyst relations consultancy, with experts in the US, Europe and the Asia-Pacific region. Our dedicated AR team […]








