What analyst relations should have learnt from the last decade

In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over […]

Editorial | May 24th, 2010 | Continued

NDAs mislead, slow, weaken and pressure analyst relationships

Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour of the […]

Editorial | February 24th, 2010 | Continued

Who should be responsible for social media?

Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and the overall view is that social media need to be centralised rather than in a […]

Editorial | January 12th, 2010 | Continued

Gartner’s purchase of Burton is a ‘double-whammy’, so the fight’s for second place

Gartner’s purchase of Burton Group continues the M&A process flowing through the analyst industry under the impact of the recession. The initial analysis that I found most interesting was by Phil Fersht. As always, Carter had a good summary of the bits and bytes.
I don’t think Gartner “needed” Burton but I think it is a […]

Editorial | January 6th, 2010 | Continued

How Pierre Audoin Consultants hit the mainstream

On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC).  Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects it wins are instructive: it has been appointed by the EC to lead a consortium […]

Editorial | December 9th, 2009 | Continued

About Lighthouse

For over ten years Lighthouse has been helping the world’s leading technology product and services providers to build brand equity and increase sales through increasing the effectiveness of their analyst relations activities. Our action research method, IDEAL, is based on ten years of measurable, international success during which we have become the only AR consultancy […]