Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst [...]
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst relations should be an essential element of both B2B and B2C marketing in 2012. Sadly, the profession of analyst relations is struggling [...]
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled [...]
A new second tier of analyst firms is being formed by the recession. Companies like Canalys, PAC and the newly independent Ovum are expanding into space relinquished or ignored by larger analyst firms. Their strategic asset is that their managers [...]
In my recent interviews with many communications managers, one of the key problems that comes up is the time spent on coordination. However, a few companies seem to have a much lower communication overhead because a strong brand story allows [...]
AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with [...]
Analyst relations has matured as a profession and a process. That’s our conclusion...
Because analysts’ opinions are amongst the most authoritative content being...
The analyst relations community is slowly emerging from a prolonged battering. Budgets...
A new second tier of analyst firms is being formed by the recession. Companies like...
In my recent interviews with many communications managers, one of the key problems...
AR professionals can build sales by focussing on analysts who influence sales, and...
Explaining his new ‘Stoic’ approach to social media on December 2, Professor Ronan Gruenbaum is proposing a simple framework for...
Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales....
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even...
The most effective way to rank the impact of analyst in sales is through market research. Too many firms rely on subjective judgements and, for...
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst...
AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes...
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst [...]
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst relations should be an essential element of both B2B and B2C marketing in 2012. Sadly, the profession of analyst relations is struggling [...]
Explaining his new ‘Stoic’ approach to social media on December 2, Professor Ronan Gruenbaum is proposing a simple framework for businesses aiming for increase success online. Gruenbaum teaches digital marketing at the London campus of the Hult International Business School, founded in [...]
Here you can find our 10 tips from 2011 presentation from our November conference call. If the file opens in portrait view, you can rotate it into landscape by going View -> Rotate counter-clockwise. You can listen to the call in the [...]
Just as with software, the messaging process is primary for social media – but why do so few people get that? Having started off in tech as a database administrator and systems analyst, I’m often struck by the usefulness of software [...]
